Developed New Story Ideas
"Keyhole has taken me in a lot of directions that other platforms haven't," says Fares.
The tool identifies the most popular hashtags and keywords used with your tracked terms. This feature helps Fares find new trends and track data associated with them, helping her either craft stories or add more detail to articles.
"It points me towards the side conversations that are being held, helping me understand why they’re related … We're always interested in taking the story further and investigating how people are reacting to what’s being said," she adds.
"That's where Keyhole has been super, super useful."
Wrote Articles Using Keyhole Analytics
Fares has used Keyhole data to write stories ranging from the health effects of bacon to the United States presidential election — one of the most popular being about Donald Trump’s proposed Muslim ban.
By tracking hashtags and keywords relating to the Republican candidate, she identified which five states were talking most about the ban.
"It's interesting to know that California was talking so much about the ban. Why California? We don’t necessarily know, but without that information from Keyhole, there would have been readers who might not have related to the story."
Collected Social Data in Breaking News Situations
"(Keyhole) is everything a journalist wants to use in a breaking-news situation, since it’s quick and easy to use,” says Fares.
Inputting a keyphrase will quickly generate data by analyzing a sample of relevant posts, updating in real-time. Unlike other tracking tools, there is no need to authenticate your Twitter or Instagram account. You also don't have to fill out a complex form to start your search.
And during crunch time, Fares says the tool doesn't give her problems.
"You want to spend time on Keyhole. It’s fun. It’s exciting."