Marketoonist on innovation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Many marketers are wasting valuable time and resources optimising for voice when there are much more strategic challenges that need dealing with first.
From the latest thinking on the martech landscape and the rise of brands looking to innovate horizontally to the changing face of retail and the real impact of 5G, the Digital Shift webinar from Econsultancy covers all the hottest topics in digital marketing.
In the first of a series of articles looking at what it takes to build brands effectively, Boots, Yorkshire Tea and Cadbury – three of the five brands shortlisted for the coveted Brand of the Year prize at the Marketing Week Awards – share their thoughts on the importance of brand diagnosis and positioning.
The brand value of UK companies fell 14% this year, compared with 1% growth in 2022, according to BrandZ’s latest UK ranking.
Boohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
Gender-fluid fashion is reaching a cultural apex so mainstream fashion brands looking to capitalise on its growing popularity need to be prepared to speak about it authentically – and with confidence.
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