Tom Fishburne – The Marketoonist 12/12/13
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Retailers such as Tesco, New Look, Currys and French Connection will offer up to 50 per cent off fashion and electricals this weekend as figures from PricewaterhouseCoopers show that average prices at non-food retailers dropped by 42 per cent this week.
Virgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
Facebook is making a play directly for marketers’ TV budgets, according to a leaked presentation for its user-initiated video ad units, which claims “TV is no longer a guaranteed way to reach and engage your target audience”.
In the first of a series of articles looking at what it takes to build brands effectively, Boots, Yorkshire Tea and Cadbury – three of the five brands shortlisted for the coveted Brand of the Year prize at the Marketing Week Awards – share their thoughts on the importance of brand diagnosis and positioning.
The brand value of UK companies fell 14% this year, compared with 1% growth in 2022, according to BrandZ’s latest UK ranking.
Boohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
Gender-fluid fashion is reaching a cultural apex so mainstream fashion brands looking to capitalise on its growing popularity need to be prepared to speak about it authentically – and with confidence.
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