Tom Fishburne – The Marketoonist 16/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
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The Government is introducing mandatory evaluation of all departmental marcomms activity and a new “professional” body to try and raise marketing capability standards across Whitehall as it continues to look for ways to make its vastly reduced budget go further.
Luxury goods company LVMH is continuing with plans to take its brand even further upmarket despite posting disappointing sales in the first nine months of the year.
In the first of a series of articles looking at what it takes to build brands effectively, Boots, Yorkshire Tea and Cadbury – three of the five brands shortlisted for the coveted Brand of the Year prize at the Marketing Week Awards – share their thoughts on the importance of brand diagnosis and positioning.
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