How to navigate the potential pitfalls of the metaverse
Marketing Week PartnerWe take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
We take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
Live music experiences are places where brands can literally surprise and delight fans, so long as they are in tune with their euphoria and make the most of the marketing opportunity by starting early, while fans are in the discovery and planning phases.
In the first of a series of exclusive interviews with marketing veteran Rory Sutherland, created by Marketreach for its new Mail Unleashed campaign, Lis Blair, CMO at MoneySuperMarket, explains what she’s learned from the discipline of crafting direct mail campaigns.
Not all brands will translate equally well to the metaverse: if it features in your marketing strategy, make sure it’s for the right reasons.
Advertisers can no longer rely on browser-based technologies to power performance campaigns, but they can still deliver growth without compromising privacy by using API technology.
Brands of all sizes are increasingly using TV advertising to take them to the next stage of growth, and recognising the effectiveness it delivers.
Considering a brand activation in the metaverse? Here’s how to plan for success.
Brand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.
Embracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.
Kicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
TV audiences are fragmenting as the number of streaming channels grows. Meanwhile, the recession makes it more important than ever for brands to understand viewing habits to maximise the effectiveness of their spend.
New research shows good content management is central to team productivity and performance, and digital asset management systems are key to this.
Driving growth requires campaigns to serve both long- and short-term objectives, which means digital marketing must be effective all the way through the funnel. Here’s how brands can achieve it.
When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.