The UK’s Top 100 most effective marketers revealed
Marketing Week ReportersOne hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
For those facing tricky budget negotiations or trying to get innovation green-lit there’s no silver bullet to success, but there is plenty you can do to maximise the chance of sign-off.
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
With stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
Research from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
La Vie’s chief marketing and creative officer Romain Jolivet left Danone after 17 years to build the plant-based meat brand from scratch.
Nina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
Inglis joined Sage in 2022 after a decade-long stint at John Lewis.
After identifying core segments and updating the positioning for most brands over the past few months, our secret marketer has now reached the end of strategy development. Next up: setting objectives.
Krysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
Waitrose head of marketing Emma Isaac will join the bank as its first chief marketing officer at the end of October.
Enhanced data capabilities have enabled Coca-Cola to understand better where and how its growth is generated, CEO James Quincey says.
Stretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
Mark Ritson and Helen Edwards argue that speaking a shared language within a business is key for marketers to progress.