Marketoonist on marketing ROI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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As shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
The final phase-out of third-party cookies on Google’s Chrome browser is less than a year away. Here’s how marketers should prepare.
Consumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
Meta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.