Greggs’ focus on loyalty pays off as sales climb
Chris SutcliffeThe high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
The high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
Retailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.
The online grocery company cites a 6.6% rise in active customers and discounted pricing for strong Q3 results.
Changing prices in real time to reflect costs and demand is the ideal way to maximise profitability, but only if your customers don’t see it as a raw deal.
Kraft Heinz’s Q2 results showed gross profits margins up by 180 points to 33.3% as its CEO promised more investment in marketing and innovation.
Despite the brand upping the price of membership twice since launch, Pret Club continues to expand and was a key driver in its return to growth in 2022.
Despite margins falling to their lowest level since 2019, Tesla will continue to discount its vehicles amid a “turbulent” economic environment.
Sainsbury’s saw a return to volume growth in its most recent quarter, with CEO Simon Roberts suggesting its investment in lowering prices has helped to improve value perceptions.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Escaping dependence on price promotions is a tough challenge, but it’s achievable with Mark Ritson’s systematic approach.
A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt, claim they have seen “minimal” impact from private label, despite statistics suggesting own brands are winning share. So what’s happening?
The supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.