Greggs’ focus on loyalty pays off as sales climb
Chris SutcliffeThe high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
The high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
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As Pret A Manger rolls its subscription product out to the US and France, it is looking to use Club Pret data to personalise its marketing to new and existing customers.
Club Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
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Consumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
With the development of its revamped pan-partnership loyalty proposition underway, the business is hoping to encourage more “cross-shopping” across John Lewis and Waitrose.
Tesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.
Forrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.
Co-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.
Following a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.
Are retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Through initiatives such as Clubcard Prices, its price match and everyday low prices schemes, Tesco has “materially eroded” the price difference between itself and the discounters, CEO Ken Murphy claims.