Greggs’ focus on loyalty pays off as sales climb
Chris SutcliffeThe high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
The high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
Following a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Research from YouGov suggests more than two in five podcast listeners are avoiding advertising entirely, while just 14% say they find them unintrusive.
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
From a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
ITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
The latest GfK Consumer Confidence Barometer reveals that even as optimism around personal finances rises, the public remains hesitant to spread the wealth.
Research from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.
Research from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.