Value of the UK’s top brands drops by 14%
Molly InnesThe brand value of UK companies fell 14% this year, compared with 1% growth in 2022, according to BrandZ’s latest UK ranking.
The brand value of UK companies fell 14% this year, compared with 1% growth in 2022, according to BrandZ’s latest UK ranking.
Boohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
The high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
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Following a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.
McVitie’s claims to be the “definitive” UK biscuit brand, but its marketing director James King says it can’t afford to not invest in its position, as it launches a new masterbrand campaign.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Research from YouGov suggests more than two in five podcast listeners are avoiding advertising entirely, while just 14% say they find them unintrusive.
Sky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.
888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
The hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high.
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Claire Farrant is joining the oil giant after eight years at Lidl.
Dunelm’s marketing lead on hoping to alter customer perceptions around the breadth of its range through focusing on what the company already has rather than reinventing the wheel.
ITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
The latest GfK Consumer Confidence Barometer reveals that even as optimism around personal finances rises, the public remains hesitant to spread the wealth.