Only one in five CMO-CFO relationships are truly collaborative
Chris SutcliffeResearch from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Research from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Krysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
The new roles will see the brand and customer experience teams come together to take relationships with customers “to the next level”, according to Waitrose customer director Nathan Ansell.
Stretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
The brand, launched in 2017 by Trinny Woodall, has focused on community to power its rise, says CMO Shira Feuer.
Weetabix is a brand that has been unafraid to experiment with its marketing team structure and allow talent to move across business functions, something which marketing director Francesca Theokli says sets it apart.
Research shows that job titles, such as VP of marketing and CMO, are being listed with limited experience requirements as firms look to attract and retain talent in a competitive jobs market.
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Henkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.
The former marketer is returning to the company he helped grow 15 years ago when he was chief commercial officer.
Like toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.
The half way point in the year has seen many companies looking again at recruitment plans. For those filling roles, and those seeking, the outlook is mixed.
The food giant’s chief growth officer, Diana Frost, says tech should be viewed as an enabler and that marketers’ core focus must always be the customer.
Despite early challenges aligning its marketing teams and receiving a ban from the ASA, Gorillas is committed to marketing as one of the remaining fast delivery startups.
In a challenging recruitment market, B2B businesses are focusing on their employer branding to attract top talent. Those who neglect it could be left behind.
The majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.