Nike pledges to ‘stay on the offensive’ as it increases focus on demand creation
Chris SutcliffeThe sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
Retailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?
Claire Farrant is joining the oil giant after eight years at Lidl.
Dunelm’s marketing lead on hoping to alter customer perceptions around the breadth of its range through focusing on what the company already has rather than reinventing the wheel.
If the retailer doesn’t make £1.50 profit on each pound spent on marketing, it’s marketing budget will be reduced, said the business’s CEO.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
The online grocery company cites a 6.6% rise in active customers and discounted pricing for strong Q3 results.
Get up to speed on the most vital stats of the week with our handy roundup.
Krysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
The new roles will see the brand and customer experience teams come together to take relationships with customers “to the next level”, according to Waitrose customer director Nathan Ansell.
Primark resisted any move towards online shopping until 2022 when it introduced a click-and-click trial for kidswear, which it now plans to extend to women’s clothing.
Members of the loyalty scheme spend an average of £266 per transaction more than non-members, Halfords claim.