This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’

In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations.

A marketer with two decades’ experience, Claire Ferreira founded the award-winning Mums in Marketing community three years ago. A mum of two, Ferreira decided to create the support network she always craved, a place where women can be mothers and marketers at the same time.

A free community and membership of more than 3,000 people – spanning social media, workshops and live events – Mums in Marketing offers a space where female marketers can discuss everything from brand strategy and upskilling to the realities of being a working mother in 2023.

Topics up for discussion in the MiMs community touch on everything from the true meaning of flexible working, to why women shouldn’t ‘level down’ their career aspirations after a career break and how to tackle imposter syndrome.

In this edition of the podcast, Ferreira shares the personal journey that led her to create Mums in Marketing, as well as addressing the inconsistencies of hybrid working, the digital skills confidence gap and why being a marketer is already a sign of bravery.

From opening up about mental health issues to closing the career confidence gap, you can listen to previous episodes of Marketing Week’s This Much I Learned podcast on Apple Podcasts, Soundcloud and Spotify.



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