Marketoonist on marketing ROI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
As shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
The final phase-out of third-party cookies on Google’s Chrome browser is less than a year away. Here’s how marketers should prepare.
Consumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
Meta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
This year has been pivotal for artificial intelligence, with innovations such as ChatGPT creating waves in multiple sectors. As AI introduces capabilities that might seem alarming, find out how businesses can prepare and unlock its value.
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation.
Regardless of what technology the future will bring, it is clear that artificial intelligence is already automating much of our work. In the long term, AI’s contribution to many industries will only increase.
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard.
Forget PPC, organic search is free and can help marketers create growth opportunities.
Deliver best-in-class campaign performance with exclusive insights from TikTok’s own research.
Don’t delude yourself about returning to a ‘golden age’ of offline advertising. There’s plenty of evidence you can build successful brands with today’s media.
With marketing channels proliferating, a multichannel strategy is crucial to raising awareness and driving action throughout the funnel.
Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China describes how to overcome some of the challenges for Western brands seeking to sell online into China.