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Barclays appoints Nina Bibby to new group CMO role as part of restructure
Chris SutcliffeNina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
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Alpro: Focus on product rather than ‘edgy’ marketing is key to retaining market leadership
Niamh CarrollThe plant-based dairy alternatives shelf has become crowded; however, 40-year-old market leader Alpro believes it is its product that will help it stand out versus newer brands, rather than flashy advertising.
Corporate-NGO tie-ups become ‘more strategic’ in face of cost of living crisis
Molly InnesNew data suggests the vast majority of corporates and charities believe the cost of living crisis is featuring heavily in their partnerships.
Unilever calls on influencers to speak up on sustainability as ‘greenhushing’ persists
Josh StephensonThe FMCG giant has created a ‘coalition of partners’ to help content creators feel more confident when posting about sustainability.
Report reveals generational divide in trust around advertising
Chris SutcliffeThe gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
Sage’s global brand EVP Craig Inglis departs
Molly InnesInglis joined Sage in 2022 after a decade-long stint at John Lewis.
It’s the final (cookie) countdown – are you ready?
Chloe NichollsThe final phase-out of third-party cookies on Google’s Chrome browser is less than a year away. Here’s how marketers should prepare.
The rise of ‘greenhushing’: Why are brands going silent about their sustainability efforts?
Josh StephensonGreenhushing is seeing more brands going dark on their sustainability measures. This isn’t just a moral complication – but a financial one too.
Never underestimate the value of setting realistic, ambitious, time-bound goals
Secret MarketerAfter identifying core segments and updating the positioning for most brands over the past few months, our secret marketer has now reached the end of strategy development. Next up: setting objectives.
Four TikTok vape ads banned as pressure ramps up on e-cigs brands
Molly InnesAmid mounting pressure on the government to tackle the widespread use of disposable vapes, widely considered to be marketed at children, the ASA has announced a string of ad bans.
‘Delve into the why’: Virgin Media O2 on tackling customer retention
Niamh CarrollMarketers are too quick to jump on tactical and short-term solutions rather than carry out a proper diagnosis of why customers are leaving their brands, says Virgin Media O2 director of customer experience Marie Feliho.
Aldi bolsters UK marketing team with appointment of joint marketing director
Chris SutcliffeKrysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
Marketoonist on personalisation gone wrong
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How La Vie plans to survive the decline in plant-based meat
Molly InnesDespite 2023 being a rough year for plant-based meat brands, La Vie’s CMO believes it can ride the wave, citing 18% brand awareness and 144% year-on-year growth in the UK.
Cadbury’s current ads have something its ‘Gorilla’ lacked – legs
Mark RitsonMost marketers seek ads that deliver instant, one-off success, but the ideal campaign is an idea that runs indefinitely while only the execution changes.