Representation, collaboration, debt: 5 interesting stats to start your week
Chris SutcliffeFrom a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
From a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
Nina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
Waitrose head of marketing Emma Isaac will join the bank as its first chief marketing officer at the end of October.
Marketers will be central to ensuring new rules from the retail banking regulator to deliver greater transparency and service for customers are implemented correctly and will need to give careful consideration to the way they are communicated, say industry leaders.
The MoneySuperMarket Group saw significantly more revenue generated through both CRM and pay-per-click in the first half of the year, and debuted a brand campaign, which it hailed as its “best performing to date”.
With the launch of its first consumer-facing corporate campaign, Phoenix Group is looking to establish its brands more broadly and build trust, as well as raising awareness of the pension gap.
Women hold an increasing portion of the UK’s wealth yet many lack financial confidence. It is incumbent on financial institutions to remove this confidence gap and marketers have an important role to play.
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
Speaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.
Determined not to come across as “another tone-deaf bank”, Starling Bank decided to bring substance and consumer-first thinking together to show it is taking business seriously.
TSB is on a journey to get its customers talking, and hopes its new brand mascot will help it address the elephant in the room.
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
Determined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
The Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
The online comparison site is splitting its marketing function in two, with Tom Wallis to take on leadership of both customer and performance marketing. CMO Mark Vile remains in place to lead on brand.